CTR Factor Leadership Certificate
TARGETED AUDIENCE: SERVICE AND NON-SERVICE MEMBERS
OUTCOME: IMPROVED LEADERSHIP IN THE NEW MILITARY BY EARNING THE CURRENCIES OF CREDIBILITY-TRUST-RESPECT (CTR)
OVERVIEW: Leadership is traditionally regarded as tough terrain to master, with many heuristics and homilies, but few scientific principles. Most of these treatments of leadership miss the fundamental, counter-intuitive truth – great leaders don’t lead. Instead, they get others to want to follow.
Leadership is the ultimate, magnificent act of free will on the part of those who follow, and the awesome, magical secret of great leaders is that they have figured out how to make that act happen consistently and predictably.
CTR Factor explores the science of gravitational leadership by examining the currencies that need to be earned (Credibility, Trust & Respect), assets that need to be built (Results, Relationships, & Resources), and investments that need to be made (Capabilities, Character, & Competencies).